AdGrinder

I’m in control, never gonna stop
Control, to get what I want
Control, I got to have a lot…

-Janet Jackson

It’s not everyday that I get to quote Janet Jackson.  Actually, I don’t think it has ever happened.  I did once have a wardrobe malfunction, but that is a different story.

AdGrinder has always been about control.  At first, it was about allowing small- and mid-sized businesses the opportunity to create their own video ads without having to learn any new tools, without having to know how to edit, without having any tech savvy what-so-ever.  

However, through trial and error, listening to the marketplace – both the content creators and the advertisers, and seeing the economy go through a quasi-death spasm, we came up with a concept that is unique to the space, enticing for the advertisers and empowering to the content creators.

Choose Your Own Price….but so much more.

With the newest version, the content creator becomes an Affiliate of AdGrinder.  As an affiliate, you can create ad packages that allow you to charge advertisers any way you wish.  Charge them by the month, by the week, by the year, or by CPM, CPA, CPC.  It is all up to you.

An advertiser simply clicks on a link that we provide you (it’s just one line of javascript that you install on your site – so easy.) and the AdGrinder tool set opens up.  The advertiser builds their video ad (or uploads their own video), chooses their ad package, enters their credit card information and are done.  They (the advertiser) have build a video ad and chose the package that works best for them.  You (the content creator) have created a whole new revenue stream.  Everyone is happy.

Even better, the advertiser never leaves you site.  In fact, the advertiser never knows that AdGrinder even exists.  The toolset is completely customizable.  You can change the colors and fonts of the tool, or even change the CSS to have the look and feel be just like your existing site.  Our name does not appear on your site ever.

The thing we hear most often is about choices.  Content creators want to choose what they can make on their content (as opposed to being told what they will get from an ad network or video aggregator), and advertisers want to know where there ad is going.  AdGrinder has solved those problems.  That makes happy content creators and happy advertisers.  And that makes people money.

Oh, and did I mention our geo-location possibilities?  Next time.

Keep On Grinding!
Josh and Tony

twitter.com/joshpaul
twitter.com/tonykatz