Comments on: Video Ad CPMs http://www.adgrinder.com/2008/07/28/video-ad-cpms/ Create. Place. Verify.™ Fri, 20 Mar 2009 13:54:33 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: admin http://www.adgrinder.com/2008/07/28/video-ad-cpms/comment-page-1/#comment-3 admin Tue, 29 Jul 2008 19:08:48 +0000 http://www.adgrinder.com/?p=57#comment-3 Well, hopefully we'll be able to address part(s) of that problem via AdGrinder and enabling small businesses to join the Fortune 500 in video advertising. Well, hopefully we’ll be able to address part(s) of that problem via AdGrinder and enabling small businesses to join the Fortune 500 in video advertising.

]]> By: Tim Street http://www.adgrinder.com/2008/07/28/video-ad-cpms/comment-page-1/#comment-2 Tim Street Tue, 29 Jul 2008 18:41:07 +0000 http://www.adgrinder.com/?p=57#comment-2 I think these numbers would be great if they were real numbers that we as producers could get our hands on. The problem right now is that there are too many middle men and no easy way to monetize video podcasts. Sure there are companies that have the technology to deliver advertising down an RSS feed but they don't have the advertisers to pay the $5CPM that they want for the technology. On the other hand content creators who have millions of views don't have ad sales teams and even if they did they don't have enough reach to impress a media buyer. I think these numbers would be great if they were real numbers that we as producers could get our hands on. The problem right now is that there are too many middle men and no easy way to monetize video podcasts.

Sure there are companies that have the technology to deliver advertising down an RSS feed but they don’t have the advertisers to pay the $5CPM that they want for the technology.

On the other hand content creators who have millions of views don’t have ad sales teams and even if they did they don’t have enough reach to impress a media buyer.

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