AdGrinder

“Out in the woods
Or in the city
It’s all the same to me
When I’m driving free
The world’s my home
When I’m mobile”

- The Who (Going Mobile)

Pete Townshend knew what he was talking about. Mobile is big, and mobile has a place for all of us. There are a million people out there with ten million opinions on the future of mobile content and mobile advertising. Here are some of ours:

- It’s just getting started. We have not yet scratched the surface as to how mobile content will affect our lives and our mobile devices. Ideas on standardization, file formats, length of content, text versus video advertisements; these are all things that different companies are pushing in different ways.

- There is money in them hills. Making mobile content and advertising work is a reliable eventuality. Why? The money. Millions of cell phone users, and millions more on the way. All of them with different tastes, different interests and different levels of technical sophistication. This means different types of content and untold numbers of advertisers who see the mobile platform as a place to build their brand or market their service. (There is a huge difference between branding and marketing. We’ll get to that in future posts.)

- The devices just keep on coming. iPhone, Blackberry (I use the Curve myself), Nokia N95. Different phones with different capabilities means different levels of enjoyment in accessing mobile content. Screen size variations, levels of display clarity, keyboard functionality for interactive uses - there is no standard, and that’s not a bad thing. It means that there is room for varying levels of content and what the end user (the viewer) can do with it. But if you can have advertising displayed to your phone, how long will it be before your cell phone bill is paid for by advertising displayed on your screen before you make a call? The more capable your device, the more enjoyable the experience can be, the more the advertiser is willing to pay to get you to see what they have to say. In other words, you might benefit financially in the long run from upgrading your phone. Luckily, there will be a ton of devices to choose from.

We believe in mobile, which is one the reasons AdGrinder pushes your ad to mobile content. The naysayers are simply being too myopic. Just because you haven’t found a way to monetize mobile, does not mean mobile won’t be monetized.

What do you think? Let us know.

Keep on Grinding